Mobile Marketing Strategy

Mobile Marketing

is definitely making itself known in the news headlines lately. It seems nearly every day there is a new company, a new service and even some new success stories. A lot of the news is on a national level but the same strategies and tactics can be used on the local level with success as well.

SMS Success Story In Oklahoma

First a short mobile marketing report from the home front. You all have heard of SMS Text Message Marketing. A lot of people have a had a difficult time building a list of subscribers and others don’t seem to have a problem at all. But believe me, all it takes is effort and to remember that ASK=GET.

I have a client that started the weekend of July 23rd building his SMS subscriber list. Over the next 2 1/2 months he has 136 active subscribers. Now many of think that is not a big deal but consider these circumstances. This client only had never heard of SMS Text Messaging, and the opportunity he has to build his list is on Saturdays at an open air market. During the 2 months he was out in the public markets the average temperature outside was 100+ degrees F. I even think there was one Saturday he was not able to go out to the markets. What did this client do to have such success in building his subscriber list? He put up a little 8 1/2 by 11 piece of paper that offered a 5% discount off the retail purchase price of his products and asked people to join his list for announcements and specials throughout the year. All it amounted to was offering something of VALUE in return for a phone number. Kind of like the old sales adage, ASK=GET!

Since then my client has sent SMS messages several times to his list and no one has opted-out, no one has complained and people showed up at his booth to purchase more products because he let them know he would be at the market. It is amazing, my client had never sent text messages before, he did not really care about using them personally but he found out that very many of his customers wanted to be contacted by text messages. Hmm…. that kind of dispels an old myth that ‘just because someone doesn’t like text messaging no one else does either’.

I am really happy for this client because I knew he could build a list easily and it would be an effective marketing tactic for him to use. SMS Text Messaging is all about Local Marketing. I still feel confident that SMS Text Message Marketing will work in any industry and for any business. My client is using a mobile marketing strategy and our SMS Message Pro product and loves it.

Mobile Marketing Articles You May Have Missed

JC Penney taps mobile bar codes to influence back-to-school shopping

Next we see that another large national chain is hip to mobile marketing.  J.C. Penney Co. has seen the numbers and understands that mobile marketing is working.

Department store chain J. C. Penney Co. Inc.  is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.

The company decided to use mobile bar codes after seeing that more consumers are using them to conduct research on items, compare prices, read product reviews and make purchases. READ THE REST OF THE ARTICLE HERE

5 Reasons Why Every Brand Needs to Think About Mobile First

I am not the only one that is telling people that you need to get into ‘mobile marketing’ NOW. People use their phone for everything, everywhere and multiple times per day. Get mobilized or get ….? My successful clients know what I am talking about.

The reality is that mobile is no longer about the phone, it’s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five reasons that every brand needs to think mobile first. READ THE REST OF THE ARTICLE HERE

Half of Mobile Consumers Will Rely on Devices for Holiday Purchasing and Research as Early as October

Our last article comes directly from Wall Street. It’s Holiday time for mobile consumers and mobile marketing is the best way to reach out with you message. If you have anything you are wanting to push for the holiday market it appears now is the time to get geared up for and make sure you do not leave the mobile consumer holding the ‘bag’.

NEW YORK, NY, Sep 28, 2011 (MARKETWIRE via COMTEX) — Mojiva (www.mojiva.com), the mobile ad network that specializes in making “big idea,” cross-platform mobile strategies come to life at scale, today released data showing how mobile devices will affect holiday shopping behavior. According to its research, at least half of mobile consumers view their mobile device as a holiday shopping resource for product information, coupons and sale information, product reviews or store information. Nearly one third (32%) think their mobile device is helpful for buying products.READ THE REST OF THE ARTICLE HERE

My Closing Thoughts

Now is the time to be in Mobile Marketing, and as a small business person there are several take away from these articles. The Mobile Consumer is not going away and is growing faster than any other consumer base. Mobile Consumers are different than your everyday walk-up customer and most of them don’t rely on just print or TV advertising to make their buying decisions. Mobile Marketing is the ONLY WAY to reach the mobile consumer.

I always talk about the ‘Mobile Consumer’ and for good reason. It should make us think and ask ourselves, ‘who are these mobile consumers?’. There is no fast answer to that question, but what we can all do is understand every customer we have and get to know them better. By really understanding and knowing you current customers you can then understand what drives them to purchase. Most likely you will find out more than half of them are the Mobile Consumers themselves.

Thanks, have a Great Day, get started on you mobile marketing strategy and Good Selling!