Improve Your Restaurant’s Profitability With Mobile Marketing

How can mobile marketing help improve your restaurant’s profitability? By increasing your foot traffic. As a restaurant owner or manager, you know that when you have foot traffic to your location you are going to most likely have a profitable evening.  The reverse is true as well,  on those nights when you don’t have much foot traffic it will probably not be a profitable evening.  You have to depend on the weekend days of Friday, Saturday and Sunday to carry you on the days and nights during the week when people just seem to be more inclined to eat at home.

People in Tulsa and everywhere else are doing more at home these days.  For those restaurants that depend on sports and entertainment events to bring in traffic, they are finding that some people are not as interested to venture out to their local eatery, especially on weekday nights.  That trend is not likely to reverse itself going forward as people tighten their economic belts to save money.

Mobile Marketing Is Favored By Customers

But restaurant managers and owners that see this and take action can turn these trends into profits.  Mobile marketing makes this possible, by filling more seats on those slow nights.  Where people are probably not as easy to reach at home as they used to be with advertising, they are remarkably open and receptive to getting coupons and discounts on their mobile phone.

This means that if restaurant owners are willing to supply patrons with some of their best discounted deals via mobile marketing, they are likely to draw a good sized crowd into the location.  Why?  Because any visitor who would receive a message from a restaurant, has already been there.  And if they actually agree to keep receiving the messages, they probably enjoyed themselves in the past.

Mobile Marketing Messages Get Read

To get a discount from a restaurant where they enjoyed themselves before is a good thing for satisfied customers.  And in general, people tend not to ignore their mobile messages (statistics indicate that 97% of all messages sent are opened).  When subscribers get those messages, the sender or restaurant owner/manager has a very good chance of seeing some of those people come back into the location even on traditionally slow nights, because:
1)    They received a great deal saving money on something they like
2)    They received notice of the deal on their mobile phone, which means they will take notice.

The Mobile Marketing Business Is Here, Take Action Today

You shouldn’t be intimidated by something you haven’t tried. Mobile Marketing will help you fill those empty seats on Monday-Thursday if you just let your customers know. Why not stop worrying about what you’re going to do after the current sports season, the holidays etc. Get started now with mobile marketing and you won’t have to worry where your traffic is going to come from.

If you are interested in increasing the foot traffic to your location on your slow night, contact SRI Services located nearby Tulsa, Ok at 918-937-2521 .  I’ll will be happy to give you details on how to use mobile marketing on your “slow” nights. While you are here take the time to get your copy of the 2011 Mobile Marketing Report, it is a must read if you are interested in using mobile marketing for your business.