Mobile Marketing is Here to Stay and Will Only Grow in Its Influence

When someone is looking to justify their decision to start mobile marketing their business, it seems that they can make statistics say anything that they want them to say. However, when it comes to mobile technology, and its place in modern day life, the statistics really do not require any interpretation. They speak for themselves.

If you are in business for yourself, and you have connections to customers, it is likely that you will need to do something in order to adjust to the fact that an increasing number of people are spending more time on their mobile devices. They are doing many of the same things on their mobile devices that they once did either sitting in front of their television or in front of their computer screen. This does not mean that people are getting rid of their television sets or their personal computers. What it does mean is that there are statistical indicators saying that mobile technology is a large part of how we, in our society, are connecting. You need to be ready for this new Mobile Consumer.

The 2011 Statistics of Mobile Marketing:

1. People are using their mobile devices to access the internet. Marketing analysts say that over 70% of those who connect to the internet, are using some kind of mobile enabled device.
2. People are using search engines while on their mobile phone. Search volume from mobile enabled devices is rising at a shocking rate of over 50%. The most interesting fact is 90% of the Searches are for local information.
3. Most of the people who access local searches and local related directories are using mobile devices. Over 20 million users per month are accessing local business directories and review sites.
4. People who purchase with their smart phone do not necessarily spend a good portion of time talking on it. Smart phone users spend less than half of their time making actual telephone calls.

These statistics are just a valid for the Tulsa consumers as well. Looking at these four mobile marketing statistics alone is enough to provide insight on how people are using mobile technology. To ignore these facts in your business means that others who don’t ignore this are getting the opportunity to service some of your best customers, generate more sales and develop the customer loyalty your aren’t. Mobile marketing is your only opportunity and the key to reaching the mobile consumers.

Mobile Marketing Delivers Customer Service

While it is true that you can keep your clients with good service and going the extra mile; competitors are doing new things to make shopping and buying easy to do from a mobile phone or mobile device. Customers are now starting to expect that a company that is serious about their business will make that kind of effort for them. Mobile consumers feel the same way and really do want you to use mobile marketing to reach them. Making the effort will help you to meet new clients and continue the relationship with the ones that you have.

If you would like to reach more customers through their mobile devices using mobile marketing, contact Steve Rush, SRI Services, at (918) 937-2521 or send me an email. I will be able to get you set up with the right tools and the right solution to properly market your business. You will have the right things in place to take care of your existing customers to meet new ones with a mobile marketing solution.